O.REPUBLIC

O.Republic was supposed to be a first of its kind health store in Egypt by offering everything from certified organic fruit and vegetable to yoga classes. The brand was meant to be charactarized by an earthy and cozy atmosphere, and its goal was to be an integral part of its consumer’s life and an active part of its community’s life also - in other words act like a health network. AGENCY: Equinox Graphics

The O.Republic logo is the primary component of the visual identity and central to the O.Republic trademark.

LOGO SYMBOLISM:
The earth in the logo signifies being at one with nature. Just like the sun is the center of the solar system, the earth is center of O.Republic thus it mimics a sunrise with the clouds and rays. The banderole-like frame alludes to heraldic armorial achievement to give a sense of community in O.Republic. The tree between the O & R represents the organicity of O. Republic’s food products & instensifies the brand’s oneness and unity with nature.