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Qirtassiya is a store dedicated to anything stationery-related and it's part of the popular Diwan Bookstore chain. The name means 'stationery' in Arabic, in fact, stationeries around the Arab world are usually referred to as 'Qirtassiyas'. The following branding concept emphasizes the importance of having proper / exceptional stationery tools to express oneself. *The logotype isn't my work. AGENCY: Equinox Graphics