EXPERIENCE
2013-2021 | RAWI MAGAZINE | CREATIVE ART DIRECTOR | Cairo, Egypt
Revamped the bilingual English/Arabic print magazine (first published in 2010), creating a strong visual brand identity (typography, layouts) and developing innovative visuals and graphics for each of its individually themed issues. Responsible for finalizing all files for print production and subsequently supervising the printing process. Provided design guidance for the relaunch of the magazine’s website (rawi-magazine.com). Created and animated content for Rawi’s 10th anniversary promotional video.
2013-2016 | STYLE.COM/ARABIA | CREATIVE DESIGNER | Dubai, UAE (remote)
Designed and executed all the visual communication for the Middle East’s first Condé Nast fashion and beauty publication, Style.com/Arabia (now VOGUE Arabia). Created slideshows, homepage rotators, advertisements, site graphics and any print elements required. Developed the branding for Style.com/Arabia – DDFC Fashion Prize’s (now DDFC/Vogue Fashion Prize) inaugural endowment, as well as marketing tools for Lexus, shopstyle.me and me.popsugar.
2012 | LIPPINCOTT | DESIGNER | Hong Kong, China
Created corporate branding for Asian banks and electronic companies. Work varied from designing credit cards to developing the technical artworks of a brand. Clients include: Korea Exchange Bank, Hong Leong, Samsung
2011-2012 | NERMINE HAMMAM | TECHNICAL ASSISTANT | Remote
Assisted the internationally renowned visual artist Nermine Hammam in implementing and fine-tuning various elements of her multi-layered work. Series worked on: Ma’at, Upekkha and an unexhibited series. www.nerminehammam.com
2010-2012 | FREELANCE GRAPHIC DESIGNER | Remote
Specialized in visual identity design and brand makeovers for businesses in Egypt and North Africa.
Clients include: 33 Rue Majorelle concept store, Profile PR agency, SQM Boutique Brokerage, Rawi Magazine, Cairo Festival City (under Young & Rubicam)
2007-2010 | EQUINOX GRAPHICS | SENIOR GRAPHIC DESIGNER | Cairo, Egypt
Led the branding unit, which entailed the global rebranding of the regional café chain Cilantro, as well as supervising a team of junior designers. Design and branding projects covered an array of visual communication, including logos, illustrations, brochures, posters, murals, packaging, brand manuals and presentations for a variety of clients ranging from hospitality brands to publications. Clients include: Cilantro café, O.Republic store, Meroe, Diwan bookstore, Qirtassiya stationery store, Sawari resort, British Council, Wara2a stationery, Egypt Tourism Authority, Egyptian Airports Company
2004-2007 | JWT | JUNIOR ART DIRECTOR | Cairo, Egypt
What started as a design traineeship turned into a job offer, whereby I was invited to be part of the design team on multiple branding projects as well as pitches, print ads and TVC shoots for multinational giants like Unilever [Axe, Close Up, Lux, Sunslik], Nestlé [Mövenpick, Nestlé Ice cream], Cadbury [Trident, Chiclets].
Revamped the bilingual English/Arabic print magazine (first published in 2010), creating a strong visual brand identity (typography, layouts) and developing innovative visuals and graphics for each of its individually themed issues. Responsible for finalizing all files for print production and subsequently supervising the printing process. Provided design guidance for the relaunch of the magazine’s website (rawi-magazine.com). Created and animated content for Rawi’s 10th anniversary promotional video.
2013-2016 | STYLE.COM/ARABIA | CREATIVE DESIGNER | Dubai, UAE (remote)
Designed and executed all the visual communication for the Middle East’s first Condé Nast fashion and beauty publication, Style.com/Arabia (now VOGUE Arabia). Created slideshows, homepage rotators, advertisements, site graphics and any print elements required. Developed the branding for Style.com/Arabia – DDFC Fashion Prize’s (now DDFC/Vogue Fashion Prize) inaugural endowment, as well as marketing tools for Lexus, shopstyle.me and me.popsugar.
2012 | LIPPINCOTT | DESIGNER | Hong Kong, China
Created corporate branding for Asian banks and electronic companies. Work varied from designing credit cards to developing the technical artworks of a brand. Clients include: Korea Exchange Bank, Hong Leong, Samsung
2011-2012 | NERMINE HAMMAM | TECHNICAL ASSISTANT | Remote
Assisted the internationally renowned visual artist Nermine Hammam in implementing and fine-tuning various elements of her multi-layered work. Series worked on: Ma’at, Upekkha and an unexhibited series. www.nerminehammam.com
2010-2012 | FREELANCE GRAPHIC DESIGNER | Remote
Specialized in visual identity design and brand makeovers for businesses in Egypt and North Africa.
Clients include: 33 Rue Majorelle concept store, Profile PR agency, SQM Boutique Brokerage, Rawi Magazine, Cairo Festival City (under Young & Rubicam)
2007-2010 | EQUINOX GRAPHICS | SENIOR GRAPHIC DESIGNER | Cairo, Egypt
Led the branding unit, which entailed the global rebranding of the regional café chain Cilantro, as well as supervising a team of junior designers. Design and branding projects covered an array of visual communication, including logos, illustrations, brochures, posters, murals, packaging, brand manuals and presentations for a variety of clients ranging from hospitality brands to publications. Clients include: Cilantro café, O.Republic store, Meroe, Diwan bookstore, Qirtassiya stationery store, Sawari resort, British Council, Wara2a stationery, Egypt Tourism Authority, Egyptian Airports Company
2004-2007 | JWT | JUNIOR ART DIRECTOR | Cairo, Egypt
What started as a design traineeship turned into a job offer, whereby I was invited to be part of the design team on multiple branding projects as well as pitches, print ads and TVC shoots for multinational giants like Unilever [Axe, Close Up, Lux, Sunslik], Nestlé [Mövenpick, Nestlé Ice cream], Cadbury [Trident, Chiclets].
SKILLS
DESIGN: Branding, Logos, Advertisements, Packaging, Print Magazines / Publications, Murals, Photo-Editing, Website Design
TECHNICAL: Photoshop, Illustrator, InDesign (Adobe Creative Suite), WordPress
TECHNICAL: Photoshop, Illustrator, InDesign (Adobe Creative Suite), WordPress
EDUCATION
2000-2004 | AMERICAN UNIVERSITY IN CAIRO | Cairo, Egypt
B.A. in Fine Arts, Minor in Journalism & Mass Communication
2003 | CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN | London, UK
Graphics Summer School: explored typography, design, art illustration, advertising and photography.
1993-2000 | AMERICAN INTERNATIONAL SCHOOL | Cairo, Egypt
American High School Diploma + IB Certificate in Art
B.A. in Fine Arts, Minor in Journalism & Mass Communication
2003 | CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN | London, UK
Graphics Summer School: explored typography, design, art illustration, advertising and photography.
1993-2000 | AMERICAN INTERNATIONAL SCHOOL | Cairo, Egypt
American High School Diploma + IB Certificate in Art
EXHIBITIONS
2004 | THE TOWNHOUSE GALLERY | Cairo, Egypt
Exhibiting Artist at The Pick 2, A biannual exhibition featuring works by the latest generation of artists in Egypt. Displayed my graduation project: A series illustrating my visual & philosophical experimentation of typography and the Semiotic theory.
Exhibiting Artist at The Pick 2, A biannual exhibition featuring works by the latest generation of artists in Egypt. Displayed my graduation project: A series illustrating my visual & philosophical experimentation of typography and the Semiotic theory.
OTHER
LANGUAGES: English, Arabic
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