MAIJANE SABA
CREATIVE DIRECTOR / DESIGNER

Creative Director and Designer specializing in executive communications, with 20+ years of experience turning ideas and complex information into clear, compelling visual communication. Expertise spans creative direction, branding, presentations, editorial and information design, combining strategic thinking with hands-on design to bring structure to complexity, connect the dots and turn ideas into communication that works.
E X P E R I E N C E
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2024-2026
Riyadh, KSA 
(remote)
Creative Hospitality | Creative Director
Led creative direction for a hospitality management company serving luxury hospitality clients across Saudi Arabia. Spearheaded the company’s rebrand and visual identity while leading a multidisciplinary design team. Directed strategic visual communications for the company and its luxury hospitality clients, including MDLBEAST, producing executive presentations, company profiles, strategic proposals, reports, corporate documentation, LMS training presentations, and brand identity assets.
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2022-2023
Cairo, Egypt 
(hybrid)
LA LEGACY PROJECT | Image Editor / Archivist
Created a digital archive preserving the artistic legacy of a Danish-Egyptian artist by photographing, digitizing, and optimizing over 3,000 artworks and documents. Developed a classification system to streamline image retrieval and collection management.
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2013-2021
Cairo, Egypt
RAWI PUBLISHING | Creative Director
Directed the creative evolution of the annual bilingual English/Arabic magazine through visual identity development, editorial design and production management. Responsible for finalizing all files for print production and subsequently supervising the printing process. Created and animated content for Rawi’s 10th anniversary promotional video. Designed material for Rawi’s page on Google Arts & Culture.
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2013-2026
Dubai, UAE 
(remote)
STYLE.COM/ARABIA | Creative Designer
Produced bilingual visual communications for the Middle East’s first Condé Nast digital fashion publication, Style.com/Arabia (now VOGUE Arabia). Designed editorials, presentations, digital campaigns and marketing materials. Developed branding for the inaugural DDFC Fashion Prize together with marketing assets for Lexus, ShopStyle and PopSugar.
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2012
Hong Kong, China 
LIPPINCOTT | Designer
Created corporate branding for Asian banks and electronics companies. Work varied from designing credit cards to developing the technical artworks of a brand. Clients include: Korea Exchange Bank, Hong Leong, Samsung
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2011-2012
Cairo, Egypt 
NERMINE HAMMAM | Technical Assistant
Assisted the internationally renowned visual artist Nermine Hammam in implementing and fine-tuning various elements of her multi-layered work.
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2010-2012
Cairo, Egypt
freelance graphic designer
Specialized in visual identity design and brand makeovers for businesses in Egypt and North Africa. Clients include: 33 Rue Majorelle concept store, Profile PR agency, SQM Boutique Brokerage, Cairo Festival City (under Young & Rubicam)
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2007-2010
Cairo, Egypt​​​​​​​
EQUINOX GRAPHICS |  Senior Graphic Designer
Led the branding unit, which entailed the global rebranding of the regional café chain Cilantro, as well as supervising a team of junior designers. Scope of work covered an array of visual communication, including logos, illustrations, brochures, posters, murals, packaging, brand manuals and presentations for a variety of clients ranging from hospitality brands to publications. Clients include: Cilantro café, O.Republic store, Meroe, Diwan bookstore, Qirtassiya stationery store, Sawari resort, British Council, Egypt Tourism Authority, Egyptian Airports Company
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2004-2007
Cairo, Egypt​​​​​​​
JWT |  Junior Art Designer
Led the branding unit, which entailed the global rebranding of the regional café chain Cilantro, as well as supervising a team of junior designers. Scope of work covered an array of visual communication, including logos, illustrations, brochures, posters, murals, packaging, brand manuals and presentations for a variety of clients ranging from hospitality brands to publications. Clients include: Cilantro café, O.Republic store, Meroe, Diwan bookstore, Qirtassiya stationery store, Sawari resort, British Council, Egypt Tourism Authority, Egyptian Airports Company
E X P E R T I S E 
• Executive Presentations/Proposals
• Corporate Documentation
• Brand Identity
• Editorial Design
• Creative Direction
• Visual Storytelling
• Bilingual Communications (EN/AR)
T O O L S /
S O F T W A R E
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Figma
• Canva
• Microsoft Office
• Keynote
• Moodle
• Webflow
L A N G U A G E S ​​​​​​​
• English
• Arabic
E D U C A T I O N 
American University in Cairo (AUC) 
Bachelor of Arts (Visual Arts), Minor in Journalism & Mass Communication 
Cairo, Egypt

central saint martins college of art & design 
Graphics Summer School: explored typography, design, illustration, advertising & photography 
London, UK
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