Diwan is a unique bookstore chain that spearheaded growth in the booktrade industry in Egypt and the Middle East. Opening its first store in 2002, Diwan introduced the concept of the boutique bookstore for the first time in Egypt and with an extraordinary book selection. The original branding was created and maintained by Equinox Graphics. Over the years Diwan has become famous for its rich retail experience, which is evident in its visual and material surroundings that come together to give an exquisite ambiance. The core of its brand image is the same, the use of imagery and calligraphy is less stagnant but maintains its original essence. AGENCY: Equinox Graphics
